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Sarah Furness

Founder and CEO of Well Be It, keynote motivational speaker, executive coach,  helicopter pilot,  strategist, thought leader,  human factors facilitator and risk manager.

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After graduating from Cambridge University, motivational speaker, Sarah Furness, followed her dream to become an RAF helicopter pilot and Squadron leader.  She led on operational combat tours in Iraq and Afghanistan. During her experiences both at home and at war, she learnt that tough capable people don’t always feel as strong as they look.  This prompted her to re-train and harness her experience and passion.  Consequently Sarah used this to help people use their impressive (but often mischievous) brains as a force for good.  As a result she went on to found and become CEO of Well Be It.

Sarah’s experiences as a combat operational commander, helicopter pilot, mother and mindfulness coach have led her to develop her own unique formula – Healthy Automatic Behaviours In Threatening Scenarios (H.A.B.I.TS.).   This is a way to train the mind to be a Jedi master under pressure and accomplish zen like levels of self-belief and inner calm.

Motivational speaker key note subject themes include:

  • How to keep cool under fire (train hard, fight easy).
  • How to be fearless.
  • The secret to thriving in difficulty.

Her speaking style is robust (she is combat helicopter pilot and fluent in alpha male), science-based and good-humored.

What people are saying:

Thank you so much for supporting our event and thought your talk was fantastic and really resonated with so many of our members and the feedback has been brilliant … Massive thank you again” Jason Lee, Commercial Manager, Propertymark 2022

“Sarah is a phenomenon. She flew helicopters in combat zones for 20 years, crashing the odd one and turning those experiences, that would scare the life out of most of us, into entertaining stories. She’s now helping the world by educating us on how to perform, and thrive under pressure.” Russell Silverman, Silverman Consulting.

“Sarah was our last speaker at IWD for the MOD Women’s Network Annual Event and she was worth the wait. She was inspirational and humble in equal measure. As requested on behalf of not only our committee but also our network members, we will definitely be inviting her back!!” Jodie Evans, OSM Commercial Manager, Defence Women’s Network Co-Lead at UK Ministry of Defence.

“Ex-RAF Squadron Leader, Combat Helicopter Pilot, motivational speaker and yoga warrior.  These are just a few ways to describe Sarah Furness. She regaled our Women’s Inclusive Network today with an inspiring account of how she juggled childcare arrangements as a young mother while managing a squadron of helicopter pilots in the Afghanistan war zone. In Sarah’s words: `I help people to discover who they really are, ditch their baggage and unlock their true awesomeness.’  We’re sure that you have moved many of our ‘WINners’ to do just that, Sarah!” Sopra Steria, WIN.


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