Laurel created Positive Presence, a company that advises people on optimising their image with respect to their personal status, age, lifestyle, physical characteristics and aspirations. The business works with all types of organisations and private individuals, including many at the highest levels in the professional and business sector. Clients include Linklaters & Alliance, Barclays Bank, HSBC, IBM, PricewaterhouseCoopers, Ernst & Young, Pfizer, London Business School, HM Treasury, Webber Shandwyck and Deloitte & Touche. Considered an objective, informed resource on all aspects of personal and business image, style and impact, Laurel is invited to address audiences regularly on these and other related topics. Laurel also frequently appears on radio and TV and works together with the press on various projects.