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Laurence Winmill

Laurence is a charismatic and inspirational speaker. His clear and simple messages are delivered from his wealth of experience as a business entrepreneur and leader of people. His storytelling and referencing include the importance of recruitment and managing people to deliver peak performance, the significance of sales and negotiation in line with strategy, business transformation, and delivering outstanding customer service.

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Motivational speaker, Laurence Winmill, has worked in C-suite roles in advertising, digital media, publishing, automotive and pharmaceuticals, and instrumental in driving significant growth and development during his tenure. As an entrepreneur, he has created numerous startup projects and has a critical understanding of markets, customers and business strategy.

In 2001, Laurence left the corporate publishing world and after a three-year spell in pharmaceuticals, set up a successful magazine publishing business. Following on in 2010, he set up a full-service media agency with a series of offices along the M4 corridor helping to develop media campaigns for successful brands in retail, leisure, professional services, automotive and property.

In 2016, he took up the role of CEO for David Spear Commercial Vehicles, the UK’s leading LCV dealership specialising in the supply of new and used commercial vehicles across the UK and Ireland. Then in 2017, the business produced record sales growth of 30%.

Under his leadership the business also won a series of national awards which recognised the achievements of 2017, including the Auto Trader Digital Click Award for Independent Business Transformation and The Institute of Sales Management’s BESMA Award for Senior Leadership Team of the Year.

Change management

When Laurence left this role, he drew on his early experience in hospitality to set up a number of businesses. Yet within six months, Covid arrived and changed everything.

Representing one of the biggest challenges of his business career, he now uses the experience of creating several hospitality brands pre-pandemic and trying to manage these businesses against impossible odds during lockdown to inform delegates and the companies they serve. His expertise changing business models, introducing new services and technology to continue to serve customers, and thinking outside of the box to try and keep the business alive and staff employed has since proved invaluable.

Current projects

Laurence also volunteers his time as a business mentor, and provides expertise and support to startups, using all of his business experience to help business owners make the right choices during the early stages of their development.

Laurence now concentrates his career as a business consultant helping business owners and organisations to make the right choices to drive growth and build strategy for sustained success.  As a keynote speaker Laurence travels extensively, talking about his experiences as a business leader and entrepreneur. His ability to inspire audiences has resulted in him working with several international brands, including Unum, P&G, Kellogg’s, Dunelm and Armstrong. He has also penned a book entitled ‘Live Your Life’, which is a simple guide to personal and business success.

In his spare time, he spends time with his family, is an avid Chelsea football fan, works out at the gym, and enjoys walking and travelling.

Motivational speaker

Laurence in a nutshell: A driven people person, with a desire for success and an ‘anything is possible’ mentality who thrives on new challenges and opportunity.  He brings experience and authenticity to the audience and is a passionate performer for any workshop or keynote motivational session.

“A fantastic experience, and a great, all-round event hosted by Laurence Winmill. Unum International event at the Copacabana Palace Hotel, Rio De Janeiro – Unum UK

A compelling story delivered with emotion, passion and key business messages that captured the audience. Laurence was simply inspirational – a brilliant speaker.” Business Conference at stoke City Football Club

Areas of expertise include:

  • Presentation & Communication Skills
  • Understanding First Class Customer Service
  • Understanding the Sales Process
  • The Key to Successful Negotiation
  • Strategy & Business Development
  • Managing People
  • Leadership
  • Marketing
  • Media & Digital Communications
  • Business Transformation

Laurence is a highly talented keynote speaker qualified to entertain, motivate and energise your delegates, as the companies listed below can testify.

Showreel here

More glowing feedback includes:

“We were looking for someone to motivate our conference delegates at the very end of a tiring, full-on, two-day event – we did advise Laurence that this would be a tough call as in past years all that is on the delegates minds by Friday lunchtime is getting home for the weekend.  However, Laurence rose to the challenge, lifted the room and this year I felt they all left truly motivated. Feedback after the event seems to back this up, we would definitely recommend him.” Karen Redfern – Legrand UK

“We found Laurence’s presentation to be both engaging and interesting. He always ensures that he approaches topics on a personal level and has a great ability to link the event to his presentations. He is both informative and interesting and touches on topics that the audience is engaged in. We would definitely recommend Laurence as a motivational speaker.” Glynis Frew – Director at Hunters Estate Agents

“Thank you Laurence!  It was really good to meet you and we enjoyed your dynamic, humorous, and fresh approach in opening our conference.  I was in a workshop that day and the facilitator drew quite extensively on points you had made. Many thanks again”. Trish Fraser MD – Quality Centre Southeast

“Your message is exactly what the team needed to hear and the feedback from my group around your session was excellent. I will be challenging my team to put into practice the principles we discussed, and I will be leading by example to ensure we continue to get better. Thanks again for all your help!” Steve Rutledge Dole Food Company



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