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Fraser Doherty, set up SuperJam in his teens, using his Grandmother’s treasured jam recipes. After cooking jam at home for several years; selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam entirely from fruit and fruit juice, making it healthier and better tasting than regular jams.

After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 1,000 supermarkets in the UK (incl. Tesco, Asda Wal-Mart, Morrisons, Waitrose) and is working on expanding overseas.

SuperJam is exhibited in the National Museum of Scotland as an ‘Iconic Scottish Brand’, alongside Irn Bru, Tunnock’s and Baxters and Fraser was recently named ‘Global Student Entrepreneur of The Year’, the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the former UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story. His awards include Young Entrepreneur of the Year and Business Entrepreneur of the Year.

The company also invests in running ‘SuperJam Tea Parties’ for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam. Up to 600 guests attend each of these events and they are growing in popularity every month.

Fraser is an inspiring and entertaining motivational speaker much in demand for a wide range of conferences and events.

“Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!” Duncan Bannatyne – BBC ‘Dragon’s Den’

“One of the best speakers we’ve ever had. Inspirational, humorous; one of the leading speaker’s in the UK!” Liz Cameron, Chairman, Scottish Chambers of Commerce
“You have an amazing story to tell” Gordon Brown

“Fraser has taken a product that’s old-fashioned and completely reinvented it; giving it a young and up-to-date image” Michael Simpson-Jones, Waitrose Supermarkets

“Engaging, straight-talking, witty, Fraser tells the story of SuperJam’s incredible success with confidence and style. I would recommend him to fellow conference organisers.” Jim Riley, Tutor2u

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