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Alison Edgar MBE

Motivational speaker Alison Edgar is renowned as the Entrepreneurs Godmother.  Alison is the best selling author, sales expert and media commentator. She inspires audiences on a direct level, both online and at live events, to achieve their very best.

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Motivational speaker, Alison Edgar, is known as The Entrepreneur’s Godmother.  She is Managing Director of Sales Coaching Solutions, as well as  an author, entrepreneur and thought leader.


Alison grew up with un-diagnosed dyslexia and went on to work internationally in hospitality management. Subsequently she founded a hugely successful sales training business.  She is an accomplished story teller. As a result Alison has the ability to connect with audiences on an individual level whatever the audience size, both online and in person.  Therefore, she has been named one of the UK’s Top Ten Business Advisers and the UK’s #1 Sales and Marketing Adviser by Enterprise Nation. In October 2020 Alison was awarded an MBE for services to Entrepreneurship and Business.


Alison was a regular feature on BBC Breakfast over the general election. She was called on to discuss how the results would impact business owners and entrepreneurs. Alison has also been interviewed for Radio 4 and Radio 5 Live, and featured on multiple international radio and podcast channels. She has featured in numerous publications including The Telegraph, The Guardian, The Mail on Sunday and Prima Magazine. BBC appearance 2020 here.


Alison’s debut book ‘Secrets of Successful Sales’  reached the top of the Amazon best-selling chart on multiple occasions. Secrets of Successful Sales has almost reached 100 five-star Amazon reviews.  It  is currently stocked in Amazon Books, WHSmith’s, Waterstones, Blackwell’s UK, and Book Depository.

When Alison isn’t climbing the book charts, she is running a prosperous sales training business working internationally with entrepreneurs and multi-conglomerates.

Feedback on her presentations includes:

We were set to have Alison speak at our live event this year, but due to the COVID-19 pandemic, we had to make this virtual. We were worried that the engagement levels wouldn’t be there, however, I was blown away with Alison’s ability to give an imperative boost to our team when it mattered the most, and kept them engaged with interactive exercises throughout the session. I would thoroughly recommend Alison to any team that needs a bit of ‘va va voom’ and encouragement during the crisis.” Karen Woolf, Director of Field Sales at Yell 2020.

“… a fantastic asset to the event. Alison’s session was oversubscribed with standing room only. She was a breeze to work with. I look forward to working with her at the next Summit.”  Women in Sales Summit

“After the session I felt that everyone in the group started to become more confident in their plans … Alison is a speaker who doesn’t just spout her life story like many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills.” WHSmith

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