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After doubling profitability at Pepsico and rejuvenating the Walkers brand, Martin took over the helm at the ailing pan-European frozen food business Iglo-Birdseye. He was then charged with growing the United Biscuits snack food company which he accomplished culminating in a successful sale in 2014. Martin was appointed CEO of the Football Association in May 2015 He is a highly effective leadership and motivational speaker and themes include: How to define a communication strategy Creating successful campaigns The importance of consistency in marketing Secrets of successful sales promotion How to create high performance teams CSR Leadership “one of the most highly rated speakers” Tradetech

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