Brian Sims has enjoyed a 38 year career in international motorsport. Following a successful race driving career, he went on to become one of the sport’s most successful sponsorship sales exponents, becoming the Marketing Director of two Grand Prix teams, Lola-Ferrari F1 and Benetton F1. Brian also spent some years as Manager of the Kyalami F1 Grand Prix circuit in South Africa.
Over the course of his career, Brian has secured in excess of $120 million of sponsorship. It was originally as a Xerox salesman that he learned the selling skills that saw him become one of the sport’s top sales exponents, prior to becoming the UK Sales Training Director of the giant American corporation ITT.
Brian is the Founder and Honorary Life Member of the Motorsport Industry Association, the trade association that represents the £5 billion British motorsport industry.
The author of two highly acclaimed books about the selling techniques necessary to secure high-level sponsorship deals, Brian is a popular guest lecturer at universities, the World Academy of Sport, the FIFA Masters and other sports organisations.
He has been invited to be a Guest Speaker at the prestigious Business of Sport Conference at Wembley Stadium .
An accomplished motivational speaker, Brian entertains, amuses and motivates his audiences, interspersing accounts of how he became such a successful salesperson up to and including Formula 1, with a host of anecdotes from his colourful motorsport career.
Brain has also delivered motivational speeches for the World Academy of Sport, World Rugby, International Cricket Council, Porsche, The Bahrain Olympic Committee and has demonstrated that, as in the title of his 2019 book: “YOU DON’T HAVE TO BE A CHAMPION TO BE A WINNER!” Other presentation themes include re-energising for success and dealing effectively with change
Brian’s publication has been listed in the world renowned CQI International 2020 “Must Reads”
He is an ideal choice for:
• Sales Conferences
• Product Launches
• Training Conventions
• Sales Incentive Launches
• Hospitality Events
• Sales and Staff Motivational Events
Feedback for his presentations includes:
“Brian’s presentation was both extremely interesting and entertaining. He linked the commercial aspects of running a Formula 1 team with the business interests of our audience in a highly innovative and effective manner” Isabell Majewsky, Director of CONNECT West Midlands
“Brian kept an audience of high-profile VIP business customers enthralled and entertained.” Paul Evans, European Marketing Director FedEx
“I just wanted to thank you for being a key speaker at the second Motorsport and Business Seminar hosted in Sao Paolo by the British Ambassador to Brazil. The feedback we have received from the Seminar has been constantly positive with particular praise for your presentation in the morning and afternoon” Chris Aylett, CEO Motorsport Industry Association
“Thank You for your excellent contribution.” Gatwick Diamond Business 2020 Conference