Steve Barton arrived on the international marketing scene in 1990 when he was transferred from New York to London by OgilvyOne Worldwide. Since then, he has managed international communications and developed award-winning strategies for a number of blue chip companies: Microsoft, Save the Children, Compaq, IBM, Kodak, VSO, Holiday Inn, Kellogg’s and Unilever, to name a few.
Steve blends extraordinary strategic insight with entrepreneurial courage. He has successfully started up a number of communications agencies in London, such as Jones Mason Barton Antenen, Leonardo (for Leo Burnett), and Keevill Barton Kershaw. He is a director of two companies: Onis and Epizodz. And he currently provides marketing consultancy for start-up businesses as well as established brands.
He was elected President of WOM UK, the Word of Mouth Marketing Association in the UK. He is a regular keynote speaker and chair at conferences for organisations such as the DMA (Europe’s largest marketing trade body), the IDM, and the IPA. He also speaks and runs workshops at corporate events for the likes of IBM, SAP, Orient Express Hotels and Celerant Consulting. He can be seen regularly in the media. He has appeared on CNBC Money Wheel, BBC2 Working Lunch and Skynews, usually talking about marketing.
Steve’s key areas of expertise include:
· Marketing / Branding
· Entrepreneurial spirit
· Facilitating conferences and events
“He was very insightful and kept 30 of our top management consultants totally captivated. No easy task. After the presentation, Steve led an interactive session with the management consultants about ‘what we could do differently tomorrow.’ The session was of such interest that we re-arranged our afternoon sessions to continue the interactive discussion. I would strongly recommend Steve Barton as a speaker and moderator.” Julian Ferguson, Marketing Director, Celerant Consulting
“He is always well prepared, professional and has terrific command of his subject. I would recommend Steve to anyone interested in expanding their knowledge about word of mouth marketing and look forward to working with him on a range of marketing topics in the future.” Hannah Lang, Events Co-ordinator, Direct Marketing Association (UK)